Documentary analysis: The Archive

The Archive from Sean Dunne on Vimeo.

The principle subject of this documentary is to evoke sympathytowards a blind man that has over 60,000 original record collections in which no one has yet bought the whole collection from him. He wishes to sell his collection through this emotional documentary style ad which is common in documentaries if it was the intention to sell things. It argues that people have lost the true passion for music. 
His monologue contained phrases such as:
"This record is really rare, it costs about 6,000 dollars'
'I used to be a salesman'
'I used to trade a lot, any way to get the records I didn't have'
'60,000 records in a store, I would never sell a last copy of anything.'
'That happens rare and rare and rare.'
'It's a sad commentary for these times, basically nobody gives a damn'
'69 years old in september, I've given my whole life to this, it's time to pass it on.' 
'The world is dead out there, they have their ears closed. It'll take them 10-20 years of age for them to wake up. The music is hundred times better on vinyl.'

In text it says: "Paul's collection is estimated to be worth $50 million. His current asking price is $3 million." This is used because it's more effective in conveying information through text which allows time and space for audiences to have their own interpretations.

He uses the word 'rare' a lot which conveys that no one in the world has his records and that his record collection is unique and people should buy it for 3 million dollars soon because he's going to die. A persuasive yet emotional technique used, it's like that similar ideology of when you die, people will actually care, bringing death into the picture, the documentary film maker encourages us as viewers to empathise with Paul, therefore, most likely buy his products. 

'Archive' uses commentary by witnesses (his wife) to seal the deal that it's legit. Dean Dunne uses direct interviews and cutaways of his working space where he keeps his whole record collection to portray the seriousness as a collector. A CCTV perspective shot is also used so it ties in the connection of Paul and his records, it's a sense of voyeurism and we are meant to be looking at his musical world. I thought it was effective in proving the point that Paul is one of those rare music record collectors and we should appreciate music records more for what it is. We need to open our eyes and wake up to the good things in life.